Description: Black and white flier made specifically for college seniors who are looking for competitive opportunities in leadership and in the work force.
Process: I started with sketching four ideas down. I then used InDesign to bring my sketches to life but using a little bit of each sketch into my final design. I mostly used rectangular boxes and text boxes to make the design while I imported the image and the logo after saving them on my computer. I used the skills that I developed in my yearbook class in high school to bring objects in front of other objects while I moved texts and objects closer together. I used repeating lines to bring in the repetition and made them black and white for contrast.
Message: The message is to let graduating college seniors learn how to be better leaders in their work place and in the real world. It allows them to develop new skills and allow them to become better leaders
Audience: My audience is graduating (or recent graduates) college seniors who are looking for better leadership experiences.
Top Thing Learned: The top thing I learned was the importance of contrast.
Title Font Name & Category: Crobel – Sans Serif, Constantia – Oldstyl
Copy Font Name & Category: Constantia – Oldstyle
Links to images used in this project: https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7530-as-Smart-Object-1.jpg