“It’s Meats Season”

Arby’s is doing a “fast-food first” and will be selling deer meat sandwiches in 17 locations which will be in the states of Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia. They chose these states since they are the prime locations for hunting. With their slogan for the new sandwich being “It’s Meats Season,” they are focusing their campaign on hunters and what would appeal to them.

The sandwich will feature a think-cut venison steak with crispy onions and berry sauce on top. The sandwiches will be available starting October 31 in Nashville, Tennessee.

In a statement by the CMO, Rob Lynch, he said, “Hunters hunt the meats, and we have the meats, so that makes sense for us to connect with them and offer a sandwich that they can’t get at any other restaurant chain.” The company did say that the meat will be from farmed deer that were feed on fresh grass, instead of hunted deer.

I think this is a very interesting approach on Arby’s part. It is definitely a new approach to fast food sandwiches and I am I curious to see how it turns out for them. Since it is only in 17 locations, it’s hard to know if it will be a good move on their part so I am interested to see if they will do this ever year during hunting season and make it more available each year. I do feel that this is a good step in the right direction for Arby’s because they are trying to do something new and different and they are working on getting a particular audience involved. Since it is a limited audience, I think it may take some time for Arby’s to get the sandwich popular but with the right marketing and campaign, it could definitely be a good decision.

 

http://www.usatoday.com/story/money/nation-now/2016/10/25/arbys-takes-stab-venison-burgers-select-locations/92727506/

http://www.prdaily.com/Main/Articles/3f6a19e4-61ea-4119-8772-f8157649aaf4.aspx?utm_content=bufferc3f80&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Portraits

This week was portraits and I will admit, I had a hard time getting pictures that I loved. Most of my pictures turned out great but some, not so great. It was fun learning how to use my camera to take better pictures and it was great focusing on portraits.

Side composition:

For this image, I had my sister stand in front of some trees by my apartment. I had her angle herself so that she wasn’t standing to close to the trees. I edited the picture by adjusting the brightness and contrast and I also sharpened her eyes.

Head and Shoulders

For this picture, I had her positioned in the same position as above, however, I had her look over her shoulder. I love how it turned out! I edited it by adjusting the brightness, contrast and sharpening her eyes and smile.

Full Body

For this image I stepped back so that I could get her full body. I also had her grab her dress to add a little more personality to the picture. I adjusted the brightness and contrast.

Two or More Candid

The lightening in this picture isn’t the best. I took it right after sunset so it was dark and I had to use my flash. I had my friends talk and laugh to make it candid. I then adjusted the brightness and contrast so that it was lighter and more in focus.

Two or More Posing

For this picture I had my friend and her boyfriend pose in front of the library. They were super easy to position and I love how it turned out. I actually hardly edited this picture. I just adjusted the contrast a little to make the colors stand out more.

Environment

This is my friend Kendal in her natural environment aka being a student. I had her positioned in her office at work. I edited it by adjusting the brightness, contrast and levels.

Enhancements

For this picture I had my husband pose in front of the trees by my apartment. I then edited it by adjusting the brightness and contrast. I also sharpened his eyes and mouth. The biggest change is I used the clone brush to fixed one of this his teeth to make them more straight and even.

Match Color

 

I used two similar pictures for the color match. I liked the way her head was positioned better in the darker picture so I used the lighter picture to color match the darker picture. I then adjusted the brightness and contrast a little bit.

Replace Color

For the replace color, I changed the color of my sister’s beanie. I wanted it to be a darker red but the lighter pink/red looks good too. After I changed the color I adjusted the brightness and contrast.

 

 

Reflectors

I will be honest, I had a hard time understanding how the reflectors work so I definitely will need to work with them more but I did enjoy this activity. It was cool seeing how the light was changed by using the reflectors and diffusor.

This picture was taken without any reflectors or diffusion. As you can see, the sun is coming from behind her, making her hair bright and part of her hair is very bright.

With using the diffusion, it also all the hair to be the same brightness and it makes it look more even overall.

I used the gold reflector to make more natural and golden light. I really like how it turned out because it allowed for a brighter and more appealing light.

I used the silver reflector for this picture. I really like how the silver brings a bright glow that allows her face to be brighter and not have any unnecessary shadows.

U.S. Confirms 11th Death Linked to Faulty Takata Airbag Inflator

http://www.nbcnews.com/news/us-news/u-s-confirms-11th-death-linked-faulty-takata-airbag-inflator-n670446?cid=sm_tw&hootPostID=97651422707ee565d031a36de7e187aa

Takata air bags have the tendency of inflating with too much force, and because of that, they have caused up to 16 deaths around the world. This is obviously a very serious issue because when the airbag explodes, it causes metal and shrapnel to discharge within the vehicle. The latest victim was a 50 year-old lady from California who died from the injuries that she received from her air bag when she hit a truck head on. The car company’s that uses these airbags are Honda and Acuras and because of these airbags, they are currently involved in one of the largest auto recalls in U.S history.

The car that was involved in the accident that took place last month was a Honda Civic and the company said that they had mailed more than 20 recalls letting the owners know of the risk, but the car was never taken in to be fixed. A spokesperson for Honda also mentioned that “multiple” notices were sent to the victim but they don’t know if she ever received them. She bought the car in 2015 and the recall is for most Honda’s and Acura’s from the last 16 years. When the company did find out about her death they did released a statement saying, “Our thoughts and deepest sympathies are with the family of the driver during this difficult time.

The reason I decided to write on this article is mostly because I love Honda’s and I was interested in knowing what car’s were affected by this because my whole family drives Honda’s and my dad does drive a Civic. I found the way the company handled the problem very good. I appreciate that they sent a statement to the family who lost their loved one. It really does show that the company cares. I did also like that the company sent out at least 20 noticed to the owners, letting them know of the fix that needed to be made to ensure the safety of their car. I felt that it was a very necessary but noteworthy approach to addressing the problem.

Up Close and Personal

 

1. Seed

For this picture, I angled the dragonfruit right now to the light so that the pink fruit part was very light and bright. I then got really close and focus on the seeds, particularly the one that is the most in focus, and then took the picture. I did take me a couple tries to get the lightening how I wanted it but I love how this turned out. I only had to edit a little bit with the brightness and contrast in Photoshop.

2. Purple flower

This picture took me the longest to get because I had to stand very still and focus on the tiny part of the inside of the flower. I also had to have the light held up very close so I had to have a friend to hold the light. I also had to adjust my camera settings a few times because it was either too dark or too light so it took me a couple minutes to find the right settings. I used Photoshop to adjust the brightness and contrast, as well as the levels.

3. Coin

For this picture, I stood the coin up again the table and had the light shinning from the left side onto it. I then got really close and took the picture focusing on the details and textures of the coin because they are so different and interesting. I then opened it in photoshop and adjusted the levels and contrast to make it a little darker.

4. Stem

For this photo, I put a couple drops of water of the stem of a pepper and then moved the light so that it was behind the stem, but towards the right side of the stem. I then placed a lime behind it to add some color. I think got really close, made sure the drop was in focus and then took the picture. I really like how this picture turned out and how the stem and water drop is on the line of thirds. I used Photoshop to adjust the levels, brightness and contrast.

5. Lily

I added a couple drops of water onto the anther and then had the light shining to the side so that the main focus was on the droplets so that they would stand out. I didn’t expect it to turn out the way it did but I like how the droplets look like they are part of the flower. It’s a little interesting looking but I think it adds some cool texture and it helps catch your eye. I adjusted the levels and contrast in Photoshop to make it a little darker.

6. Petal

This is my favorite picture that I took. I love the colors, the contrasts and I love all the water droplets on the petal, especially the one dripping off. I also love how the water looks like glitter because it adds a really cool affect and it really catches your attention. I didn’t have to edit this one much, I just added a little brightness and contrast.

 

LaBron James calls out NBA

http://www.prdaily.com/Main/Articles/1de70dab-f772-466f-87dd-13b068301a54.aspx?utm_content=buffer5d8d2&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

LaBron James called out the NBA on Twitter to ask them to fix the scoreboard portion of their GameTime App 2016-2017. He was tired of swiping back through all the scoreboard to keep track of everything so he asked them to fix it to make it easier to see and use.

The NBA twittered back less than 14 hours later saying that they would work on getting it updated and fixed right away. This got a lot of people mad because they had twittered about this issues and others issues days and weeks before but they didn’t get any response. Some were very surprised that LaBron reached out to them that way and others felt that it was a bold move for him to call them out. They have been getting a lot of backlash for their response and acknowledgement of LaBron but not to their other customers. Many people felt that since they weren’t a celebrity and part of the network, they didn’t matter and they weren’t important.

I have some mixed feelings about the way this all turned out and that is one of the reason I brought this up in class. I wanted to hear other people’s opinions since the one in the article were more against Labron and the NBA.

My thoughts when I first read about it were I felt that it wasn’t the best way to handle the situation since they just responded to Labron. I felt that if they were a great company and really cared about their app and users, they would make more of an effort to reach out to them as well and not need a celebrity to reach out to them because they commented. I felt that it wasn’t a good move on their part.

After our class discussion, I was able to better understand why the NBA responded in the way they did and to who they did because it it helped them draw more attention to them and to who plays their game. It really was a good marketing aspect for them because it showed that real basketball players use the app also. I still feel like it would have been better to respond to others before and after this situation, but I do feel that overall, it was a good decision.

 

Perspective 12

For this project, I decided to take pictures of the jewelry box that my grandfather made me in 2005. He made one for each of his daughters, daughter-in-laws and granddaughters and it is one of my most prized possession. My grandfather and I were really close and we had the same birthday so we has a special bond because of that. When I was born, he was in Sweden serving a mission with his wife so my mom took me there to visit them. My grandfather passed away in May so my jewelry box is a great reminder of him and I really enjoyed taking pictures of it because it allowed me to think back on the memories we had together. I will cherish these pictures forever.

Here are some of my collage pictures close up.

This picture didn’t make it into the collage because I felt that the lightening didn’t match up to the other pictures but I still really liked it.

This is the texture that I added to the inside of my box. I liked how it made it look like leather.

Leaked Videos of LDS apostle meetings

On Sunday, the last day of General Conference, an anonymous source posted fifteen leaked videos on YouTube that included the senior apostles of the church in meetings and presentations. The video subjects ranged from religious, political and other topics that dated from 2007 to 2012. The videos were over seven and half hours long and while none of them included spiritual and sacred matters, there was still some speculation that these videos were secretive.

The church came out with a statement on Sunday, after the videos were released and explained what the videos were, that they were about and why they are so important. Eric Hawkins, the spokesman for the church said about the videos, “The purpose (of the videos) is to understand issues that may face the church and is in pursuit of the obligation church leaders feel to be informed on and have open discussion about current issues. This is an informational forum, not a decision-making body.”

I felt that the church handled the situation very well. I personally feel that whoever published the videos had it planned out well to release them the same day as General Conference because it already brought attention to that event and General Conference is a time where a lot of people, especially protestors, are very vocal about their feelings about the church. I felt that with releasing the videos, they wanted people to talk about it since our church is already so “secretive” with what goes on in the temple and meeting so I felt that this was a way for them to have people bring that up again and try to prove that we really are keeping secrets. I really love how the church came out and explained exactly what the videos were for and why they felt that they were important to talk about. Many of the issues were general concerns about the world and America so it was cool to see that they are meeting and discussing the things going on around us.

Articles: http://www.deseretnews.com/article/865663842/LDS-Church-responds-to-leaked-videos-of-private-meetings-with-Mormon-apostles.html?pg=all

http://www.deseretnews.com/article/865663872/Whats-in-the-leaked-videos-of-meetings-with-senior-LDS-Church-leaders.html?clear_cache=1

Depth: Shallow and Deep

Shallow Depth of Field

1. Title: Flower
2. September 28, 2016, 3:20pm, Outside of Spori Building
3. Focal Length: 33mm
4. F/stop: 5.0
5. Shutter speed: 1/100
6. Canon Rebel XS

I took this picture outside of the Spori Building when we went out to take pictures during class. I got really close to the flower and used my manual focus to focus on the middle of the flower. I also made sure the flower was the only flower in the picture so that it would stand out more. Having the background plant white really helped give the picture more detail while keeping the focus on the flower. I made very minor edits by changing the brightness and contrast a little bit.

 

1. Title: The Duck
2. October 4, 2016, 7:00pm, Nature Park
3. Focal Length: 50mm
4. F/stop: 2.2
5. Shutter speed: 1/50
6. Canon Rebel XS

I took this picture at Nature Park. I really wanted to focus on the head part of the duck, especially the eye so I took quite a few pictures since ducks don’t like to stand still for more than a few seconds. My friend stood above my holding the food so that the duck would look at me and I was able to get this picture which was the exact picture I was hoping for. I really love how the only part of the duck that is in focus is the eye because it really draws you in since it’s dark but the duck is white. I edited the brightness and contrast a little bit to make the colors stand out a little bit.

 

Deep Depth of Field

1. Title: Trees against the storm
2. October 2, 2016, 4:15pm, University Gateway Apartments
3. Focal Length: 55mm
4. F/stop: 9
5. Shutter speed: 1/50
6. Canon Rebel XS

I took this picture standing on the balcony of my apartment. I loved how the dark trees against the dark clouds looked. I felt that it was good contrast with the colors and textures of the trees and clouds which helps draw your eyes in. I focused on the tops of the trees since they road was right in front of them so that helped me get the rule of thirds in the picture. I edited the brightness and contrast, as well as the curves to make the colors and textures stand out more.

 

1. Title: The River
2. October 4, 2016, 7:15pm, Nature Park
3. Focal Length: 50mm
4. F/stop: 22
5. Shutter speed: 8 sec.
6. Canon Rebel XS

I took this at Nature Park after I took the picture of the ducks. I loved the different colors and textures and I’m happy that they were all able to be in focus. I had my shutter speed up to 8 seconds because it was getting dark so I wanted to let as much light in as possible. I didn’t have a tripod with me so I placed my camera on my car and held the camera still as it took the picture. I only edited the contrast because the colors were already so pretty and I wanted to bright the textures out just a little bit more.